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Brand Identity

Branding / Design
Little LuWi

Little LuWi is a London based brand created by two Swedish entrepreneurs with their first collection inspired by urban street life and Scandinavian simplicity. The name Little LuWi is a tribute to their two respective sons, Ludvig and William, who of course is their greatest inspiration when designing the collection. Through their interest in the younger generation, fashion, photography, art and contemporary cultures, they strive to push traditional views on kids clothing.

Little LuWi aims to be a sustainable brand using organic cotton, certified production and to design clothes that are contemporary – yet stylish and playful.

I helped Little LuWi with their branding and designed the logo,labels and stationary.

Shop online at littleluwi.com

Follow @little.luwi

“Sanna is a true artist! She helped us developing a logo, business cards, the illustrated paw and lots of other marketing material for our new business and couldn’t have been happier with the result. We worked very close for a long time to get everything perfect and Sanna was always very quick in responding and didn’t stop until we were 100% happy. She surely has an eye for details and as a client, we always trusted her professional eye. We would highly recommend her to any business owner who wants to work with somebody who is committed, passionate about her work and delivers 100% perfect result. Thank you Sanna!”


ANNA & MALIN, FOUNDERS OF LITTLE LUWI