I joined the Seraphine team end of 2012. The challenge then was to add a slightly updated touch to the visual identity and to lift the overall impression of the brand. We spoke a lot about how it is important for women to retain their personal style throughout pregnancy, focusing on finding the best way possible to inspire and at the same time make the brand more commercial.
Shown below is images from a photo shoot we did with Annabel Kerman,a stylist who helped us take the first step in making the bump part of the “outfit”. This is just an example of how we pushed everything forward and elevated the brand by paying more attention to details, in every aspect.
My role as Senior Graphic Designer included all aspects of marketing, focusing on the visual identity.